Moritz Merle
Digital Solutions | Customer Success | Product Consulting
Accomplished Digital Business and Marketing professional with 10+ years of experience building, marketing, and optimizing digital businesses and e-commerce operations. Confident in developing customer acquisition strategies, optimizing digital processes, and turning customer insights into effective marketing and product solutions. Comfortable working with multidisciplinary teams as well as independently in entrepreneurial and corporate environments. Committed to continuous learning, practical problem-solving, and sustainable business growth.
Key Skills
- Digital Marketing Strategy
- Digital Customer Acquisition
- Digital Customer Consulting
- Customer Success Management
- SEO
- Digital Solutions Consulting
- Product Consulting
- Customer Relationship Management
- Video Creation
- E-Commerce Management
- Process Optimization
- Stakeholder Communication
Professional Experience
Merle Consulting Group Ltd. | 2021–Present
Director / Digital Business Consultant
- Managed client projects from analysis and strategy through implementation and optimization.
- Advised SMEs on customer acquisition, digital marketing, CRM, and business processes.
- Identified operational bottlenecks and implemented practical solutions to improve performance.
Semillas.de | 2025–2026
Business Management / Business Rebuild
- Managed the relocation and rebuild of the family business from the Canary Islands to Cyprus.
- Coordinated production, e-commerce, logistics, marketing, and customer operations.
- Developed and optimized workflows to solve operational challenges and improve efficiency.
Arkensor GmbH | 2023–2025
Customer Success Manager
- Managed customer relationships and supported clients in the successful use of digital solutions.
- Analyzed customer requirements, resolved issues, and coordinated solutions with internal teams.
- Tracked customer requests and maintained clear communication throughout the resolution process.
Germazing GmbH | 2016–2021
Shareholder & Managing Director
- Managed e-commerce and consumer-brand projects from product positioning to online sales.
- Acquired customers through SEO, YouTube, content marketing, and digital sales channels.
- Advised customers on product decisions and translated their needs into suitable recommendations.
JM Media UG | 2014–2021
Shareholder & Managing Director
- Managed digital projects including websites, online stores, SEO, and customer acquisition systems.
- Built platforms generating thousands of monthly visitors and converted traffic into customers.
- Consulted SMEs and implemented digital solutions based on their business objectives.
Education
Bachelor’s Degree – Media Management
Specialization: Brand Communication & Ad
Technical Skills
CRM & Sales
Pipedrive, HubSpot CRM, Zoho CRM
Customer Service & Helpdesk
Zendesk, Jira Service Management, Jira Service Desk
Project Management
Jira, Confluence, XRay, Asana, Trello, Monday.com
E-Commerce & CMS
Shopify, WordPress, PageFly
Marketing & Analytics
Google Analytics, Google Search / Search Console, Ahrefs
Communication
Slack, Microsoft Teams, Zoom
Design & Technical Planning
AutoCAD, SketchUp
Operating Systems
Windows, iOS, NetWare
Languages
German – Mother tongue
Spanish – Mother tongue
English – Very good
Contact
info(at)moritzmerle.com